We are thought leaders in luxury transformation: a collective of globally recognized experts and strategists redefining the future of luxury across hospitality, real estate, fashion, finance, automotive, and technology.
Named one of the global top five luxury key opinion leaders to watch. Founder of Équité, Executive Professor of Luxury Strategy at Pepperdine, Professor of Luxury at NYU, and author of multiple luxury management books in English and Chinese.
A founding partner and creative force with multiple Emmy Awards. His background spans branding, design, storytelling, and change management across national and international campaigns.
More than 20 years at the intersection of media, entertainment, and luxury branding, with collaborations spanning the GRAMMYs and Critics’ Choice Awards. Leads Équité X, connecting luxury brands with culture-defining audiences.
Creative strategist and digital communications expert with more than 22 years guiding brands including Nike, MGM Resorts, Royal Bank of Canada, adidas, and Vanderbilt University.
Multidisciplinary creative technologist spanning UX/UI, full-stack development, and interactive storytelling, bringing Équité Intelligence to life across web, mobile, and immersive platforms.
Over 15 years in digital innovation, automotive retail, and remote selling strategy. Leads client relationships with emphasis on virtual selling, automation, and experience modernization.
Two decades in global luxury brand communications, with a portfolio including Four Seasons Hotels and Resorts, British Airways, The Dalmore, and Truefitt & Hill.
Over 15 years in business management focused on luxury brands, specializing in financial oversight, vendor coordination, and international operations for high-end clientele.
“Équité advises luxury brands to build the strongest brand equity, create the strongest value for customers and connect as much as possible with them.”
Forbes
“Having worked with Daniel for many years and knowing his expertise in luxury and brand equity, every brand will be in good hands with Équité.”
Pietro Beccari, CEO Louis Vuitton
“Équité has the ability to fuse research into actionable business insights. Expert delivery was also standout. Incredibly genuine.”
Ferrari
Every program is led by practitioners who advise the world's most prestigious brands.